From Commercial Sales Leadership to Building Predictable Revenue Systems for Founders
About Steve Kerr
Steve brings over 25 years of commercial, sales, and revenue operations experience across technology, finance, and enterprise organisations.
He’s led regional teams, rebuilt underperforming sales functions, managed multi-million-dollar portfolios, and delivered predictable revenue across APAC for brands like Microsoft, MYOB, Ingram Micro, St.George Bank, and CHG-Meridian.
Throughout his career, Steve has been the person companies call when they need structure, clarity, and control — not “more activity.”
He’s rebuilt sales operations, introduced revenue discipline, and aligned cross-functional teams inside highly competitive markets.
He understands complex deal cycles, multi-stakeholder buying groups, long sales processes, and what it takes to turn lumpy pipelines into steady commercial growth.
One Pattern Has Stood Out Across Every Role
No team can scale without clear expectations, consistent reporting, and a commercial operating rhythm.
Founders often have strong products but inconsistent sales — because they’re forced to lead deals and run the business.
Steve created Pipeline Pulse to solve that problem — providing founders with the commercial structure, systems, and support needed to deliver clarity, control, and consistent revenue without corporate overhead.
Leadership Philosophy
Steve’s leadership is grounded in clarity, commercial discipline, and calm authority.
He’s known for aligning teams quickly, creating commercial focus, and driving execution through structure — not pressure.
His philosophy is simple:
“Sales is not chaos. When structure, systems, and rhythm work together, growth becomes predictable.”
My Values
Sales is built on trust, not tricks. My work is guided by:
Integrity → I say what I mean, and deliver what I promise.
Service → I treat every client’s business as if it were my own.
Clarity → I cut through noise with structure and discipline.
Results → I measure success by growth that lasts.
What Drives His Work
Steve believes most sales problems are not people problems — they’re system problems.
He helps founders fix them by installing:
Structure — Clearly defined processes, expectations, and operating rhythm
Systems — CRMs, dashboards, and reporting that give visibility
Support — A trained Sales Co-Pilot executing daily activity and follow-up
Rhythm — Weekly accountability and adjustments that keep the team aligned
This combination turns chaos into control — and helps B2B founders operate with the clarity of an enterprise commercial team, without paying enterprise salaries.
What This Means To You
With Steve’s system driving execution, founders achieve:
✔ More consistent pipelines
✔ Stronger forecasting accuracy
✔ Higher conversion rates
✔ Shorter deal cycles
✔ Commercial confidence at board level
✔ Sales activity that compounds every week
Clients describe Steve as a rare blend of strategic thinking and operational precision — someone who can rebuild a region, align a team, and lead from the front without adding stress or complexity.
